Making the move into professional modelling can be an overwhelming process. Finding the right agency for you requires research and the confidence to be daring.
Remember the biggest model agencies in the country are at the top for a reason – so don’t feel intimidated by the big names. At the same time, you should be aware of which agencies are authentic.
Types Of Model Agencies
Firstly, you should consider what type of modelling you are aspiring to do – this will influence which agency is the most appropriate.
Commercial
Commercial modelling spans across a vast area, but these models typically work in the advertising of products. Think billboards, advertising campaigns, online retailers, and catalogues.
The benefit of commercial modelling is that successful models are unlikely to run out of jobs – there is always a demand when businesses launch new products.
Catalogue
Catalogue modelling is essentially a niche subsection of the commercial modelling umbrella. Here, models advertise a brand’s products such as clothing or accessories.
Catalogue and commercial models tend to sport the girl next door look as opposed to stricter requirements often seen on the catwalk.
Catalogue agencies are responsible for showing their models to potential clients.
High Fashion
High fashion agencies build a portfolio with their models as they grow. High fashion tends to be the highest paying type of modelling with professional models working alongside luxury brands and walking the catwalk, so think of Kate Moss or Naomi Campbell.
As mentioned, to become a high fashion model there are strict requirements in place such as specific heights and body figures.
Kids
Child models are represented by specific specialist agencies, with the work encompassing campaigns, advertising, and fashion. This modelling is currently on the rise as more brands are introducing children’s product lines.
The requirements are less restricted, with the importance largely stemming from the child’s personality, smile, and ability to be comfortable in the environment.
Promo
Promotional models directly interact with customers at events or public places. You can also find promotional models advertising brands by handing out product samples.
The Best Model Agencies In The UK Today
Storm Model Management
Based in Chelsea London, Storm Management is a reputable agency that has represented some of the biggest names in modelling including Cara Delevinge, Cindy Crawford and Lily Cole. You must be at least 5’8″ and send in a suitable photo.
Storm Management specialises in fashion, and is open to both men and women.
Elite Models
Elite Models is an international chain that was founded in France in 1972, but they have an office in London. They are varied in what they offer as models can find both commercial and editorial work. Elite Models look for women of at least 5’8″ and men of at least 6’0″ in height.
BMA Models
BMA Models was founded back in 1983 -they’re a good option if you are from other parts of the UK as they have offices in London, Hertfordshire and Birmingham. They pride themselves on being the first UK modelling agency to have a truly diverse selection of models.
They specialise in a variety of services, offering commercial work such as hand modelling, sports specialisms, and high fashion catwalks.
Premier Model Management
Premier Model Management was formed in 1981 and is a top professional agency based in London. They specialise in developing new talent in fashion, so if you were looking for something niche, they may not be the one for you.
Much like Elite Models, Premier looks for women of 5’8″ or more and men of at least 6’0″.
Next Management
Next Management was formed back in 1989 in New York City.
Unlike a lot of the other modelling agencies, Next manages other talents including musicians, actors, dancers and influencers. However in terms of modelling, Next specialises in fashion.
Named Models
Named Models is a London based modelling agency with a specialism in fashion. They also pride themselves on their diversity and their representation of both women and men.
Select Model Management
Select Management was founded in 1977 and has office locations worldwide, with one being in London. To this day, they value their classic scouting approach to uncover talent.
If you are applying to be a model at Select Management, women need to be at least 5’7″ and men need to be over 5’10”.
IMG Models
IMG Models is an international modelling agency with an office in London. They have branched out into fashion shows, magazine covers, and other talents.
They also take a stance against requirements on model size, so are inclusive of plus sizes.
First Model Management
First Model Management is based in London and specialises in commercial modelling particularly magazines and campaigns.
They have a diverse range of talent having both national and international models.
Ford Models
Ford Models was founded all the way back in 1946 in New York City. Since then, they have grown to become one of the most respected agencies in the business having worked with celebrities like Rebecca Hill and Ashley Graham.
How To Tell Whether a Model Agency Is Legit
When starting their career, aspiring models should take note of the signs that the agency or scouter is not legitimate.
As model Cassandra Bankson said in her YouTube video on the subject: “no modelling agency should be asking you for money off the top” and “the other thing you should look for is if the modelling agency has a reputation. Have they booked work for people in the past? Do they have a website?”
FAQs
Is it worth applying for a talent agency?
It can be incredibly beneficial to have a good agent on your side who can negotiate deals and scout out opportunities to raise your profile.
Will I need a portfolio to apply to a UK model agency?
Though you don’t need a professionally shot portfolio, it’s best to prepare a selection of images to show an agency – this will allow them to assess your potential, and which modelling niche you would be best suited to. They’re also a great way to market yourself to prospective clients.
How can I choose the best modelling agency for me?
This will depend entirely on where you live, what your goals are and where your interests lie.
Searching for reviews and in-depth information is a great way to ensure you’re applying to an agency that best aligns with your goals.
